Why Investing in Salary Negotiation is the Smartest Move You’ll Ever Make
Let’s talk about something that doesn’t get discussed enough in our community: investing in ourselves. Specifically, investing in salary negotiation.
For so many Latinas, the idea of putting ourselves first—especially when it comes to money—feels uncomfortable. We come from cultures that tell us family comes first, that we should be grateful for what we have, and that asking for more is somehow selfish. But let’s be real: how many of us have seen our madres, tías, or abuelas break their backs for everyone else, only to struggle financially themselves?
It’s time to change that narrative.
Why Salary Negotiation Is Non-Negotiable
One of the biggest mindset shifts Latinas need to make is understanding that investing in salary negotiation is personal gain AND breaking generational cycles AND creating opportunities for our community.
When you negotiate your salary, you’re not just getting more money in your bank account. You’re increasing the standard for every Latina who comes after you. You’re setting a new bar in tech, an industry where we’re still underrepresented and underpaid. You’re proving to the next generation that we belong in these spaces and we deserve to be compensated fairly.
And let’s not forget: when you make more, you can give more. To your family, to causes you care about, to businesses you want to support. Investing in yourself isn’t selfish; it’s strategic.
If you were guaranteed a 10x return on an investment, wouldn’t you jump on it? That’s exactly what happens when you invest in salary negotiation coaching or training.
The Real Cost of Not Negotiating
Consider this:
A $1,000 investment in salary negotiation could lead to a $10,000 - $50,000 salary increase.
Over a 30-year career, negotiating just once could mean an additional $1 million+ in earnings.
Not negotiating? That’s leaving six figures on the table, money that could be building wealth, paying off debt, or funding your dreams.
And yet, many Latinas hesitate to invest in career coaching, workshops, or even books on negotiation. Why? Because we’ve been taught to view money spent on ourselves as indulgent rather than necessary.
An alternative perspective … think about how much it’s costing you not to invest in yourself! Latinas make 51 cents to every white man’s dollar. That gap is not closing on its own.
A company’s first offer is never their best offer. If you don’t negotiate, you accept less than what you’re worth. Period.
Salary raises and bonuses are often based on your starting salary. If you start lower, you’ll keep making less over time.
The truth is that tech companies expect you to negotiate. The people getting ahead? They’re the ones who are unapologetic about asking for more.
How to Start Shifting Your Mindset Around Money & Salary Negotiation
If you’re reading this and thinking, Okay, I get it—but how do I actually start believing I’m worth more? Start here:
1. Recognize Your Money Story
Many of us grew up with a scarcity mindset, believing money was hard to get and even harder to keep. It’s time to rewrite that story. Money is a tool; it’s energy, and you deserve to have plenty of it.
2. Practice Asking for More in Small Ways
Start negotiating in low-stakes situations: discounts at stores, better rates on services, and extra perks in contracts. Get comfortable with the conversation.
3. Surround Yourself with Other High-Achieving Latinas
Find mentors, join communities, and follow people who inspire you to level up. Representation matters.
4. Invest in Learning the Skill
Read books, take a workshop, or work with ME! Negotiation is a skill like anything else … you can learn and improve with practice.
Join our community of Latinas who are securing six-figure salaries, raising the bar, and making these companies pay up.
FAQs: Everything You Need to Know About Salary Negotiation
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Because negotiating your salary isn’t just about one paycheck—it’s about your entire career earnings.
A small investment in learning how to negotiate can mean an extra $10K, $50K, or even $1 million+ over time.
And the best part? Once you learn how to negotiate, you never go back.
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That guilt? It’s not yours—it’s conditioning.
You’ve been taught that asking for more is selfish. That’s a lie.
Every extra dollar you negotiate isn’t just for you—it’s for your future, your family, and every Latina coming up behind you.
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For a new job: After you get the offer, before you sign.
For a raise: Before annual reviews (because raises are decided in advance).
For promotions: The moment you start taking on higher-level work.
Timing matters. But waiting until you feel ‘ready’ is how you keep getting underpaid.
The Future is Latina … But Only If We Demand It
Tech is a powerful industry. It shapes the world we live in and generates serious wealth. Latinas deserve to be paid what we’re worth.
So, the next time you hesitate to invest in yourself, ask: Would I let my best friend, my daughter, or my younger self settle for less? If the answer is no, then you already know what to do.
Invest in yourself. Negotiate. Get paid. And watch how it changes everything.