Business Consulting and Operations
Business consulting, strategy, and operations for Puerto Rico and the U.S.
in partnership with MJ Accounting & Tax Services.
2025 RESULTS
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Scaled clients from $250K to $1M+ with operational + leadership alignment
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Transitioned solopreneurs into teams with 3–10 direct reports and clear org structure
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Built team infrastructure to support 6- and 7-figure launches and ongoing delivery
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Decreased decision bottlenecks across leadership teams by up to 60%
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$100K+ in Inefficiencies Eliminated
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400% Business Growth
• Scaled clients from $250K to $1M+ with operational + leadership alignment • Transitioned solopreneurs into teams with 3–10 direct reports and clear org structure • Built team infrastructure to support 6- and 7-figure launches and ongoing delivery • Decreased decision bottlenecks across leadership teams by up to 60% • $100K+ in Inefficiencies Eliminated • 400% Business Growth
I help business owners launch, structure, and run their companies — from first concept to fully operating.
If you’re starting a business in Puerto Rico or the U.S., expanding into a new market, or struggling to keep operations on track, I handle the critical pieces that make it work:
Business Plans (PR only) — Investor, lender, and government-ready
Licenses, Contracts & Permits (PR only) — Complete setup and compliance so you can operate legally from day one.
Business Strategy & Development — Clear direction, targeted growth plans, and market positioning.
Operations Management — Systems, workflows, and team oversight that keep the business running smoothly.
With MJ Accounting & Tax Services as my partner, clients get a single, trusted source for tax, accounting, strategy, and operations — backed by decades of local credibility.
When you work with me, there’s no “advice only” handoff. I build the plan, put it into action, and run it until it works.
One partner. All the pieces.
Built for results.
Executive Retainer Services
Executive Retainer Services
I’m Dr. Vee, a fractional COO with a Doctorate in Business Administration specializing in Industrial & Organizational Psychology, a Master’s degree in Organizational Leadership, and a Certificate in Women’s Entrepreneurship from Cornell University.
I work with entrepreneurs and small teams whose businesses are growing but whose operations are under strain. By the time clients come to me, they’re leading teams, managing clients, and making every critical decision—often without the structure, support, or systems growth requires. The strategy may be clear, but execution is slow. The team may be capable, but they’re still too dependent on the founder. And behind the scenes, too much is being held together by willpower instead of infrastructure.
That’s where I come in.
I step into high-growth businesses when leadership is stretched thin and operational clarity is no longer optional. As a Fractional COO, I run the operational side of the business from audit to implementation, bringing strategic oversight, operational design, and execution management to help you:
Stabilize your team and realign roles so the business runs without you in every decision
Tighten backend systems to remove confusion, bottlenecks, and duplicate work
Move quickly through change—pivots, scaling, or restructuring
Clear the backlog and get critical initiatives into motion with accountability
Build leadership capacity and operational maturity for your next level of growth
If you’ve been trying to grow while managing it all yourself, that ends here. Let’s build the structure, support, and strategy to match the business you’re leading.
Lab Results
HOW IT WORKS?
“Veronica has been a phenomenal coach. Within minutes of meeting her, I was struck by her emotional intelligence and ability to make you feel like you’ve known her forever. She digs deep to help you gain clarity, reframes negative experiences into positive ones, and takes the time to get to know what motivates you. She’s brimming with actionable ideas and inspiration, and really knows her stuff. Her unwavering support has been a hallmark of our working relationship. Anyone would be lucky to have Veronica in their corner.”
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Executive Audit
A comprehensive review of your org structure, team dynamics, decision flow, and strategic priorities so we know exactly what’s working, what’s not, and what’s at risk. -
Strategic Advisory Sessions
2–4 private sessions each month focused on executive decision-making, organizational clarity, and leadership alignment. -
Real-Time Access
Voice and message support between sessions for in-the-moment clarity because complex leadership decisions rarely wait for a meeting. -
Embedded Operational Support
Hands-on partnership during restructures, people issues, and high-stakes pivots so nothing critical gets missed or mishandled. -
Execution and Accountability
Ongoing support to move decisions into action, close loops across the org, and ensure follow-through on what matters most.
I’ve spent years running operations, advising executives, and building the systems that keep businesses moving. I’ve managed teams, set priorities, and put the structure in place so leaders can make decisions and deliver results without constant firefighting.
I started the Latina Advisory Lab because too many business owners are doing it all—managing clients, leading teams, and keeping the business together—without the operational partnership they need.
I work with entrepreneurs and small teams to run the business from audit to implementation. I assess what’s working, fix what’s not, and put systems in place so work gets done on time, decisions stick, and the business can grow without burning out the people running it.
FAQs
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A Fractional COO is a part-time or contract-based executive who provides strategic and operational leadership. In my practice, this role is uniquely positioned at the intersection of Chief of Staff and Business Operations (BizOps), ensuring that operational strategies align seamlessly with executive priorities and organizational performance. Drawing on interdisciplinary expertise, I integrate day-to-day execution with strategic planning and data-driven decision-making, fostering a culture of continuous improvement and sustainable growth.
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Hiring a Fractional COO who also brings COS and BizOps expertise offers strategic and economic advantages:
Cost-Effectiveness: A Fractional model provides organizations with access to C-suite expertise without the financial burden of a full-time executive salary and benefits package.
Integrated Expertise: Combining COO, COS, and BizOps functions into a single fractional role ensures operational alignment, executive coordination, and data-driven decision-making across the organization.
Scalability and Flexibility: Fractional executives adjust their involvement according to organizational needs, offering high-touch support during growth phases and strategic guidance during stabilization or transition periods.
Objective Perspective: As an external partner, I bring an evidence-based, impartial lens that helps identify operational blind spots, mitigate risk, and drive transformation.
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Organizations benefit from a holistic (COO + COS + BizOps) approach that transcends traditional operational management:
Operational Excellence: I implement systems and processes that align daily execution with strategic objectives, ensuring sustainable growth.
Leadership Alignment: Through my COS experience, I facilitate executive alignment, clarifying priorities, and ensuring that leadership decisions translate into action.
Data-Driven Strategy: With a BizOps lens, I develop frameworks for performance measurement, process improvement, and data-driven decision-making.
Risk Mitigation and Change Management: I identify operational risks and design effective change management strategies to navigate market shifts, ensure regulatory compliance, and facilitate business model transformations.
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While the Fractional model is highly effective, it is particularly valuable for:
Organizations experiencing growth, scaling, or rapid change require operational structure and strategic alignment.
Founders seeking to delegate operational oversight while retaining strategic leadership.
Companies in transition, such as those undergoing mergers, expansions, or new market entry, require a cohesive operational strategy and executive alignment.
However, highly regulated industries or organizations that require continuous, on-site executive presence may need a full-time Chief Operating Officer (COO) to ensure comprehensive oversight. In such cases, I can provide interim support or advise on structuring the role effectively.
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$7,500/month with a 3-month minimum commitment ($22,500 total).
This reflects the strategic depth, access, and real-time support of this partnership. I only take on a limited number of retainer clients to maintain quality and capacity. -
Most clients come to me at an inflection point - too many priorities, too many people waiting on direction, and no space to think. What they leave with is alignment, execution, and the capacity to lead with clarity.
In the first 30 days, we audit what’s working, what’s stalled, and what’s at risk.
We eliminate the noise. We focus on what moves the business forward.By the end of the engagement, you’re not just making faster decisions, you’re seeing the impact of them.
Clients have:
Cut decision cycles in half
Retained full teams through founder and partner exits
Eliminated six-figure inefficiencies
Rebuilt trust across stretched leadership teams
Moved from reactive to strategic in less than 90 days
But the most consistent result?
Clear priorities.
Fewer breakdowns.
More follow-through.
And the space to lead without carrying it alone. -
Each month, you receive:
2–4 private advisory and executive coaching sessions
Focused on leadership strategy, team dynamics, and high-stakes decisionsVoice and message access between sessions
For in-the-moment clarity on urgent or sensitive issuesOperational and strategic execution support
I step in where needed to move initiatives forward, resolve blockers, and close loopsEmbedded guidance across org priorities
From restructures and performance issues to partner exits and leadership alignmentConfidential, high-trust decision support
For the calls you can’t make publicly but can’t afford to delay
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It’s both, delivered through an embedded partnership.
You’ll receive strategic coaching to strengthen your leadership and operational consulting to drive execution. I work alongside you on the decisions, transitions, and priorities that shape the business's direction. -
That’s usually the signal it is.
Leaders bring me in when timing feels uncertain but pressure is building, priorities are colliding, and too much is at risk to keep waiting. We move quickly, clarify what needs attention, and take action before momentum gets lost. -
Yes. As an embedded partner, I support leadership conversations directly whether it's navigating team dynamics, resolving founder tension, or aligning on strategy. No new scope required. If it impacts execution, I’m in the room.
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For entrepreneurs and founders, delayed decisions and misaligned priorities often translate into missed opportunities for growth, decreased team productivity, and a slower path to profitability. The longer a business waits to address operational challenges, the more costly and time-consuming it becomes to regain alignment and momentum. Proactive operational leadership, provided through fractional support, can help founders avoid these pitfalls and scale sustainably.