If you’ve ever found yourself googling how to ask for a raise, how to counter a low offer, or how to negotiate without coming off the wrong way, you’re in the right place. Not because those questions are new, but because the advice you’ve found probably didn’t speak to you.
You’ve done everything you were told would lead to more. You’ve taken on extra work, stayed late, made yourself available, and played the part. You’ve become the one people rely on without hesitation, except when it comes to compensation. And even when you’ve spoken up or asked directly, it still feels like the numbers fall short of the work you’ve put in.
I know that feeling, because I lived it. Before I founded the Latina Advisory Lab, I was showing up in the same ways: leading projects, mentoring others, solving problems no one else wanted to deal with, still earning less than the people I trained. That realization didn’t just sting. It made me question what I was missing, what I didn’t know, and whether it was somehow my fault. For a long time, I assumed it was.
It wasn’t. And if this is where you are, it’s not your fault either.
The problem isn’t your work ethic, it’s that no one ever taught you how compensation really works. We’re told to work hard, keep our heads down, and trust that it’ll pay off. But hard work and quiet patience aren’t the currency of upward mobility. Strategy, structure, and language are.
Once I started studying how salaries are set, how negotiation is interpreted, and how value is measured in systems that weren’t built with us in mind, I stopped asking for fairness and started negotiating from a different position entirely.
That’s what I teach now. Not one-size-fits-all advice, but real context, practical language, and strategic tools tailored to the realities Latinas are navigating every day.
If you’ve done the work and the numbers still don’t add up, there’s nothing wrong with you.
But there is something missing from what you’ve been told.
That’s what we change here.
