Latina Advisory Lab
Career Coaching Services

“I received job and personal development coaching and she helped me land 2 jobs! If you’re looking for help on a wide spectrum of topics ranging from salary negotiation, emotional support during the job application process, and topics outside of the job hunt such as anxiety relief, building emotional intelligence, growth mindset development, values, find happiness, and life purpose, then Veronica is the person for you! She never fails to say something profound during each coaching session, or something I hadn’t considered. Advice you get from Veronica doesn’t come in the form of simple takeaways. They more commonly take the form of revelations!”
— Alex M., Engineer

  • Career Coaching for Women Who Want to Lead Their Careers with Intention


    60-minute session: $222 USD

    You’ve built a strong foundation, but your next steps feel uncertain. Maybe you’re questioning your direction, or you want to ensure that every move aligns with your goals and values.

    This coaching session is designed to bring clarity to your career path and empower you to make decisions with confidence. Together, we will:

    • Identify the core drivers of your career satisfaction and success

    • Clarify your professional goals and define what alignment looks like for you

    • Develop a strategy to navigate transitions, promotions, or new opportunities

    You’ll leave with a clear, actionable plan to move forward on your terms.

    Ready to align your career with your ambitions?

    Book your session today.

  • Salary Negotiation Coaching for Women Who Are Ready to Be Paid What They’re Worth

    60-minute session: $333 USD

    You know you’re underpaid. You’re ready to change that, but you’re not sure what to say, how to ask, or what’s even possible.

    This 60-minute strategy session is designed for women who are navigating job offers, promotions, or pay gaps and want to approach the conversation with a clear plan, strong language, and leverage.

    We’ll work together to:

    • Define exactly what to ask for, based on your role, level, and market

    • Craft the language that positions your value without sounding defensive

    • Prepare for pushback, lowball offers, or silence, and plan your next move

    You’ll leave with:

    • A tailored negotiation strategy

    • The exact words to use

    • A step-by-step plan for before, during, and after the conversation

    You’ve done the work.
    Now it’s time to get paid for it.

    Book your session today.

  • VIP Strategy Session for Women at a Career or Business Crossroads

    3–4 hour session: $888 USD

    You’re at a pivotal point in your career or business—whether you’re negotiating a new offer, preparing for a promotion, closing pay gaps, or navigating a high-stakes pivot.

    This intensive session is designed to provide you with the clarity, strategy, and confidence you need to make informed decisions and effectively advocate for yourself at the highest level.

    Here’s what we’ll accomplish together:

    • Set a clear vision: Identify exactly what success looks like for you and what needs to shift to achieve it.

    • Develop a powerful positioning strategy: Craft the language and approach that positions your value and expertise with authority and confidence.

    • Map out next steps: Build a detailed, step-by-step plan for how to move forward, so you’re not left wondering what comes next.

    • Prepare for challenges: Anticipate and plan for pushback, uncertainty, or resistance, so you’re equipped to respond strategically rather than reactively.

    You’ll leave with a custom roadmap that guides your decisions, strengthens your confidence, and empowers you to lead your next move on your terms.

    Book your VIP session today.

2025 RESULTS

$150k+ Raises Negotiated

•

Skip Level Promotions

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100% Negotiated Above First Offer

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3x Interview-to-Offer Rate

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75% Promoted Within 6 Months

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$150k+ Raises Negotiated • Skip Level Promotions • 100% Negotiated Above First Offer • 3x Interview-to-Offer Rate • 75% Promoted Within 6 Months •

If you’re here, you’ve likely done more than your title reflects. You’ve led projects, trained new hires, fixed what others overlooked, and kept the team steady while doing it. And still, you’re mentoring the person who came in earning more. You’re in the room, but not at the level. You’re relied on, but underpaid.

You’ve waited for recognition. You’ve been patient. But now, the gap between your impact and your compensation is too wide to ignore.

I coach high-performing Latinas who are ready to close that gap strategically and without compromise. We work together to clarify what you want, position your value, and navigate every step of the process, from internal conversations to external offers.

Clients I work with:
Secure $15K–$75K raises
Increase total comp by 30%+
Receive offers with better titles, scope, and pay
Gain clarity on what to ask for and how to make it land
Move from overlooked to in demand, without chasing roles that don’t fit

If you know you’re underpaid but not sure how to change it, this is where we begin.

Client Wins from the Lab

  • I have been focusing on figuring out how to make a career change throughout my short time in the program and she has been such a positive influence! I cannot recommend Veronica enough, her positive energy is contagious and it's hard not to own your brilliance when you have a cheerleader like her!

    Madison

  • Veronica is an outstanding coach. She creates an atmosphere of trust, safety and respect in any group, which contributes not only to the personal growth of all participants but also makes them willing to help each other. I've been privileged to participate in the accountability sessions she led, which helped me to grow.

    Valentina

  • What you get when you work with Veronica far exceeds any expectations one may have. She's not only an expert at what she does, but she is also an expert on how to treat and train others to bring out their maximum redemptive potential. I always left Veronica better than when I walked in. Veronica is the REAL DEAL!

    Terri

  • Veronica is a fantastic facilitator, educator, and thoughtful human. If you need someone to help you get back into alignment or feel lost or discouraged, I highly encourage you to reach out to Veronica. She will powerfully and lovingly disrupt your current perspective so you can step into your aligned values.

    Olivia

  • Veronica is truly amazing as a coach and an inspiration. She truly knows her subject and does whatever she can to help. She makes sure that everyone is on the same page and focused on whatever the goal is for them. I have no problem bouncing ideas off to get candid responses from her, even when it’s not what I want to hear.

    Anna

  • Veronica led an inspiring and invigorating 60-minute session. I found the experience extremely valuable, and my time well spent. Veronica has the ability to quickly put you at ease; creating a safe space where you feel comfortable to allow yourself to be vulnerable as you work to uncover and find clarity.

    Erica

  • I’ll never forget how you empowered me during my first few months. I truly appreciated what you spoke over me. It gave me the confidence to act boldly, make mistakes, and know my worth.

    Kristy

  • You are the best and were the highlight! Thank you for coaching me, pushing me, and encouraging me everyday.

    TL

Still underpaid after doing everything right? This is the system that changes that.

Still underpaid after doing everything right? This is the system that changes that.

90 Days to $100K is a proven salary negotiation blueprint built for Latinas navigating low offers, career ceilings, and conversations they were never taught how to have.

Includes negotiation scripts, salary benchmarks, and coaching built for Latinas in tech ready to cross the $100K+ mark without guesswork.

The offering includes a 1:1 coaching intensive, Digital Product Library Access + Bonus Product: Beyond the 90 Days.

Meet Dr. Vee
Executive Career Coach for Latinas

I built this work for the women who always have the answers except when it comes to asking for more.

If you’ve been leading without the title, carrying more than your role accounts for, or making decisions that impact the business while being told to “wait your turn,” you’re not the exception. You’re the pattern.

And I know that pattern well because I’ve lived it.

I’m an executive coach, salary negotiation strategist, and operator who’s worked across leadership and business strategy. I bring the full weight of that experience into every negotiation, every coaching session, and every strategic decision we make together.

I work with Latinas who already know how to deliver but haven’t been taught how to ask. Together, we clarify what you want, build the case for it, and practice the conversations that change compensation, positioning, and authority.

I share language, leverage, and strategy, custom-built for high-performing Latinas navigating systems that weren’t built for us.

You don’t need more advice. You need someone who sees the full picture and knows how to move inside it.

That’s what I do. And that’s how we change what you earn next.

Still Debating Your Next Move?
If you're asking any of these, you're exactly where you need to be.

I’m underpaid. How can you help me?

I help you determine exactly how big the gap is, where it’s coming from, and what to ask for. Then we build a clear strategy to help you ask directly, professionally, and with the information and language that makes it hard to push back.

Why am I not getting promoted?

Because advancement isn’t just about performance, it’s about positioning. I help you shift how you're seen, so you’re promoted, paid, and recognized at the level you’re already operating.

I’m ready for my next role. Now what?

We clarify what you’re aiming for, assess what’s holding you back, and build a strategy to position you for the roles that actually match your experience and ambition.

How do I know if this is the right move?

We pressure-test the role, the offer, and the long game so you're not just making a move, you're making progress.

How do I know it’s time to leave?

When growth stalls and compensation flatlines, staying starts to cost you. I help you make the decision and move with a plan that protects your time, energy, money, and trajectory.

What if I invest and it doesn’t work?

That’s the question every high-performing woman asks before making a move. What I can tell you is this: my clients don’t walk away wondering what they could’ve said or asked for differently. They leave with clarity, language, and a strategy that changes how they’re seen and what they’re paid.