AI is Disrupting The Tech Industry, Here’s How Latinas Can Own the Shift (and the Salary Negotiation)
If you’ve been feeling the rumble beneath your feet lately in the tech industry, you're not imagining things. A new industry report, The State of the Technology Industry 2025 by Thomas Lah, just confirmed what many of us have sensed for a while, AI tech isn't just the next wave, it’s the tectonic shift.
But before we let that scare us, let’s break it down, and more importantly, let’s talk about how Latinas in tech can turn this shift into an opportunity to negotiate more powerfully, grow intentionally, and lead with confidence in spaces that weren’t built for us, but sure as hell need us.
AI is Reshaping Tech Roles, And That’s Your Opening
The report highlights how tech companies are rethinking everything from customer success to content marketing. Job functions are blurring or disappearing altogether, and leaders are asking,
“Do we even need all these customer success managers, support reps, or content teams anymore?”
That can feel unsettling.
But here’s the flip side, companies are realizing they need fewer people who can do more, and do it well. That’s where YOU come in, Sis.
If you’ve been managing relationships, translating tech to non-tech folks, training users, and holding your team down, you’ve already been in a “converged role.”
Don’t let them flatten that out without raising the pay. In fact, this is your cue to reframe your value in interviews, reviews, or offer conversations:
“I’ve been operating as a success manager, trainer, and technical support, all in one. You’re consolidating roles, and I’m already delivering on that model. Let’s align compensation accordingly.”
Outcome-Based Pricing = Outcome-Based Salaries
Companies are rethinking how they charge their customers and moving away from simple user-based pricing. Now it’s all about value-based models like:
Total revenue managed
Customer retention improvements
Number of assets or sites handled
Measurable KPI improvements
Sound familiar? That’s literally the impact many of you are already driving, and you just haven’t been taught to frame it that way.
So let’s shift the language when you’re salary negotiating:
“I contributed to a 14 percent increase in renewal rates last quarter, directly impacting revenue growth. That aligns with your new pricing model and proves my ROI.”
Use their language and anchor your worth.
AI-Native Roles Are Redefining Power in the Tech Industry
Here’s something that caught my attention, the rise of the AI-native account executive.
These are folks using AI tools to do the heavy lifting, forecasting deals, crafting proposals, and generating insights, so they can focus on strategy and relationships.
It’s not about being a coder or a data scientist but about knowing how to work with AI, not against it. Think:
ChatGPT for customer comms
AI-based tools for pricing or competitive research
Data dashboards that guide your next move
If you’re already dabbling in tools like this or want to, you’re ahead of the curve. And that’s leverage. Mention it. Own it. Monetize it.
Real Talk, This Is Why Latina Representation in Tech Matters
As companies rebuild their org structures and layer in AI, bias doesn’t magically disappear; it scales. And unless Latinas are in the room shaping how AI is deployed and who gets hired or promoted, the old systems of exclusion will just get smarter.
This is why we can’t sit this shift out. It’s why you must:
Get fluent in AI-enhanced workflows (not perfect, just curious)
Speak up about ethical concerns in product or team decisions
Track your business impact and tie it to strategic outcomes
Your voice isn’t optional; it’s critical. Not just for you but for every Latina that comes next.
FAQs: AI and the Future of Tech Jobs
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The future of tech jobs with AI is less about replacement and more about transformation. Roles that rely on repetitive tasks are being automated, but that just means companies are looking for people who can lead, strategize, and work with AI, not against it.
If you understand business impact, can manage cross-functional teams, and know how to use AI tools to drive outcomes, you’re not replaceable, you’re essential.
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AI isn’t just replacing roles, it’s rewriting them.
If you are in tech and you’re resisting AI, you risk being sidelined. But if you learn to integrate AI tools into your workflow, stay outcomes-driven, and speak up about how your work ties to results, you’ve got leverage.
This is not about surviving. It’s about positioning yourself as the one they can’t afford to lose.
This Is Not a Time to Shrink
2025 is not looking like a gentle year for tech. But for us? For Latinas in tech? It might just be the year we step into new lanes, rewrite our value, and stop playing small in systems that thrive on our silence.
So read the room. Learn the tools. Practice your negotiation power. And remember,
You weren’t meant to survive in this system. You were meant to change it.
I’ll be right here, helping you negotiate your next role, raise, or promotion with the confidence and clarity you deserve.
Want one-on-one support as you navigate this new terrain? Book a Salary Strategy Call with me today.
Let’s turn uncertainty into strategy and strategy into abundance.