How the Tech Industry’s “Hardcore” Shift Hurts Latinas in Tech
I just read Business Insider's article about tech companies like Amazon, Meta, Microsoft, and Google going “hardcore” again, and my stomach dropped.
They’re calling it a return to “intensity.”
But for many of us, especially Latinas in tech, it feels more like a return to fear-based hustle, silence, and being grateful just to have a job.
So let’s break down what’s happening, what it means for Latinas in tech, and what we can actually do about it, without guilt-tripping ourselves for not being able to burn it all down.
The Tech Industry’s New Shift Isn’t New for Us
The tech industry is shifting… again.
Executives are demanding:
More time in-office
Longer hours
Faster deadlines
“Alignment” with leadership, aka don’t push back
They’re framing it as a “necessary reset.” But let’s call it what it is:
A culture that rewards overwork and silence, and punishes those who don’t fit the mold.
And let’s be real, Latinas in tech have never fit their mold.
We’re underrepresented, underpaid, and constantly code-switching to survive.
How These Tech Industry Changes Impact Latinas
This shift is scary, especially if you:
Are the first in your family to have this type of job
Don’t have a financial safety net
Are supporting others (parents, siblings, kids)
Feel like you have to “prove yourself” just to belong
And here’s the truth that doesn't get said enough:
Speaking up, asking for more, or planning your exit can feel impossible when you’re operating from survival.
So if you’re scared? That makes sense. You’re not weak.
You’re aware. And that awareness is your power.
So… What Latinas Can Do to Protect Themselves
Here’s a list of grounded, realistic moves for Latinas who feel stuck, moves that don’t require burning bridges or risking your safety, but still protect your dignity and build your power:
1. Shift from “Ask for More” to “Assess What You Need”
If negotiation feels too big right now, start with clarity.
Ask yourself:
What are my minimum needs right now?
What’s feeling unsustainable?
What do I need to feel a little safer?
This clarity gives you something to work from when you’re ready.
2. Start Documenting Everything
Keep a private record:
Praise you’ve received
Tasks outside your job description
Microaggressions or unfair treatment
Workload increases
This isn’t just for self-protection, it helps if/when you’re ready to ask for a raise, build a case for a transfer, or even exit later.
3. Find Safe Spaces (Even Just One Person)
You don’t have to organize a revolution. Just find one person you can be honest with.
A trusted coworker, a coach, a friend in another company, someone who reminds you:
You’re not crazy. The system is.
Fear grows in isolation. Community shrinks it.
4. Quietly Explore Your Options (Without Pressure)
You don’t have to quit. But you can start peeking over the fence.
Set up job alerts
Talk to a recruiter (even just one)
Check if your company has ERGs, lateral roles, or internal mentors
Exploring isn’t betraying your job, it’s protecting your future self.
5. Practice “Micro-Boundaries”
You don’t have to go full “no.” Start with a whisper:
Turn off Slack at a set time
Delay email responses to after your break
Say “I’ll get back to you tomorrow” instead of “Sure, I’ll do it now”
Small acts of self-preservation are resistance.
6. De-Weaponize Gratitude
You are allowed to be grateful for the opportunity and frustrated by how you’re being treated.
Gratitude should never be a leash.
You’re not lucky to be here. They’re lucky to have you.
FAQs About Tech Culture and Latinas in the Workplace
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Start by documenting your value, setting small boundaries, finding safe support systems, and exploring backup options before crisis hits.
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It refers to companies pushing for long hours, in-office work, and fast turnaround, often at the expense of employee well-being.
You’re Allowed to Be Afraid and Deserving
We can’t dismantle the system overnight.
But we can start by treating ourselves with gentleness, clarity, and self-worth.
If all you do this week is:
Talk to one safe person
Take one real lunch break
Remind yourself you’re not alone
That’s a win.
And when you’re ready to ask for more? I’m here to help.
