Six Figure Salary in 90 Days? This Latina Did It and Here’s How

Vero was tired.
Tired of being the most experienced person on her team… and the lowest paid.
Tired of training new hires who were making more than her.
Tired of waiting for her hard work to speak for itself—because it never did.

Sound familiar?

When Vero came to me, she was making $72K with five years of experience in tech. She wasn’t asking for a miracle. She wanted to get paid what she was worth.

And in less than 90 days, she landed a $115K salary. No MBA. No new certifications. Just strategy, clarity, and action.

Let’s break down why this happens and how you can secure a six-figure salary in just 90 days.

Problem #1: No Salary Negotiation Strategy

When Vero first landed her job, she didn’t negotiate, or if she did, she wasn’t successful. That one mistake compounds over time, leaving her salary well below the market rate.

Solution: Master Salary Negotiation

  • Research salary benchmarks using Levels.fyi, Glassdoor, and Payscale.

  • Show your business impact (e.g., "I trained X new hires, improving productivity by Y%").

  • Use competing offers to negotiate a raise or a higher salary at a new job.

Problem #2: The Latina Wage Gap Is Real

Latinas earn around 51 cents for every dollar a white man makes. Bias—both implicit and explicit—keeps many of us underpaid and undervalued.

Solution: Shift from "Grateful" to "Valuable"

  • Use power statements: "My role has evolved, and my pay should reflect that."

  • Ask for market-based pay, not just small raises.

  • Look for companies with transparent pay structures and strong DEI commitments.

Problem #3: Working Hard, But No Raise

Vero is training new hires who make more than her. She’s delivering results but not seeing financial rewards.

Solution: Leverage Your Contributions for More Money

  • Ask for a formal job title change and salary adjustment to reflect your work.

  • If no raise in 30-60 days, start applying to new jobs.

Problem #4: Fear of Losing Her Job if She Pushes for More

Vero, like many women of color, worries that if she demands a raise, she’ll be seen as "difficult."

Solution: Apply Aggressively to Higher-Paying Roles

  • Don’t wait—apply for jobs that already pay six figures.

  • Use interviews to assess company culture and salary fairness.

  • Remember: It's easier to negotiate before you’re hired than after.

Problem #5: Constant Upskilling Without Financial Growth

Vero has taken courses, certifications, and workshops, yet her salary isn’t growing.

Solution: Focus on Strategy, Not Just Skills

  • Instead of more courses, invest in negotiation coaching or a career strategist.

  • Build a personal brand on LinkedIn, showcasing leadership and results.

  • Target companies that actively promote women and Latinas in tech.

Problem #6: No Sponsor or Advocate for Promotions

Mentors give advice, but sponsors advocate for your salary increase and promotions.

Solution: Find a Sponsor, Not Just a Mentor

  • Identify leaders inside or outside your company who can vouch for you.

  • Network with hiring managers, not just recruiters.

  • Join communities like Latina Advisory Lab 

  • Work with Dr. Vee, a Salary Negotiation Coach for Latinas

The 90-Day Playbook to Hit  Six Figure Salary in 90 Days

Week 1–2: Build Your Foundation

We started by getting her numbers right. Salary benchmarks. Industry comps. Her impact.
She built a brag doc and practiced saying her number out loud—without flinching.

Week 3–4: Apply Like You’re Already Qualified

No more hoping someone would notice. Vero applied to roles already paying six figures.
She focused on companies that valued equity, not just performative DEI.

Week 5–8: Interview With Intention

Every interview was practice and leverage. She tracked questions, feedback, and red flags.
She asked about pay transparency and decision-making power upfront.

Week 9–12: Negotiate and Choose Power

Two offers. Both above $100K.
She negotiated both, countered confidently, and picked the one that paid her and respected her.

FAQs: Six-Figure Salary Strategy for Latinas

  • Yes. Vero did it in 90 days with strategy, not another certification. Most Latinas are already doing six-figure work without six-figure pay.

  • That’s normal. Practice makes the difference. Prep your numbers, rehearse your ask, and focus on your value, not just your feelings.

This Isn’t About Luck. It’s About Knowing Your Worth.

Vero didn’t “get lucky.”
She got clear, got strategic, and got serious.
Now she’s making more than she ever imagined—with a role that finally reflects her level.

You deserve that too.

Ready to get paid?
I teach Latinas how to land six-figure salaries in 90 days, with strategy, receipts, and no more playing small.

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The FAANG Fixation Is Failing Latinas‘ Career Growth

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First-Gen Latina and Making Six Figures? You Don’t Owe Anyone Your Struggle